Shades For All

Rihanna, music star with 9 Grammys, over 10 AMAs, and Billboard awards has set the standard for shade range in makeup products. Her initial launch of foundation shades had 40 shades. After her launch, other makeup brands started expanding their ranges - calling it the “Fenty effect”. Rihanna’s brand has made diversity and inclusivity a requirement in the beauty industry. With this, women can find their perfect shade match and feel more confident in their looks.